Top 3 Reasons Why you Should Delete Pinterest Pins and Boards.
When you’re running your Pinterest like a business, you’ve got to be intentional and treat your environment with respect.
In this article, I’m going to go over not only the top 3 reasons why you should be deleting your Pinterest pins and boards, I’m going to tell you how to do it.
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Delete
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You will learn: the concept of maintenance, the hazards of dead links, and why you must get rid of them.
At times I like to serve dessert first, so I’m going to share with you the “How to delete pins and boards on Pinterest” before I tell you the top 3 reasons ‘why’ you should be deleting pins.
However, let me caution you when I share…
(Queue ominous music)
Make sure you UNDERSTAND the ‘why’ before you start deleting pins so that you don’t make the same avoidable mistakes other novice users make. There are specific steps you should take before, during, and after deleting pins and boards.
You don’t want to delete pins prematurely for all the wrong reasons and end up making more work for yourself. Do it properly the first time and with the right methodologies.
Here we go…
“Pins are like digital real estate and boards are like communities or cities”
Click on the video below
[bctt tweet=”How to delete pins and boards on Pinterest.” username=”cascadeavenue”]
Introducing The Elegant Social Media Templates
Your social media presence is now more important than ever before, no matter which platforms you choose to use.
Your content has to appeal, get the attention of the right people (aka your ideal clients) to stop the eyes scrolling through, get them to connect, engage and share to their communities.
Pins are like digital real estate and boards are like communities or cities. By this I mean that they are all digital assets for your business. If you think of them in this manner you’ll start to look at them in a completely different way.
How to Delete Pinterest Pins and Boards
Step 1.
Start with one of your boards and audit each of your saved pins. Start slowly and move through each one asking this question, “Does this still serve my market?”
If the answer is “yes” then move on to the next pin. If the answer is “no” then delete. Before deleting, determine if your pin can be updated, repurposed, or repositioned. The goal is to have that pin serving your marketplace again. If the answer’s still “no” it is ready for deletion.
A few things you’ll need to consider prior to deletion:
Are there- any critical links driving traffic to a pin that need to be redirected?
Are there- any ads attached to your pin that need to be paused or suspended?
Are you- referencing that pin in any of your content?
There are more questions you should be asking depending upon your Pinterest marketing campaigns.
How to Delete Pinterest Pins and Boards
Step 2.
Once you’ve answered these questions and your pinning soul has been soothed, you can simply delete the pin. Just know that you are making the right decision removing low-performing pins from Pinterest. It is essential to keep your boards lean and mean and always performing. This goes for each pin moving forward.
Now let’s move into the nuances of why removing pins and boards from your Pinterest account is so important.
Here are my TOP 3 REASONS why you should delete pins & boards from Pinterest…
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- Presentation is everything: If you are using Pinterest to grow your business, you’ve got to consider the presentation of your boards. Think of it like a high-end store would when developing a fabulous window dressing.
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- It’s important to make a great first impression: If your pins and boards are monotone, unappealing, and lifeless, bait that visually appealing hook with tasty eye-candy to lure your long-term clientele in!
- Make the most of this FREE tool: Why waste your time having mediocre pins and boards when you have at your disposal a laser-targeted traffic-driver like Pinterest at your disposal. Remember this is a valuable tool that other heavyweight marketers are STILL trying to figure out!
Don’t waste your time and precious resources like that. Please…
Doing your digital ‘spring cleaning’ not only gives your adoring audience something to return to again and again, but it also serves as an attention-grabbing tool. When every pin in a board is performing at its peak, it will most definitely become your most prized, powerful and profitable traffic driver.
A highly functioning board works much like word-of-mouth advertising in that it will feed a tailored message to your customers without any additional effort on your part.
Let the click of a button, or shall I say, PIN of a picture do the work for you.
It’s simply good housekeeping to maintain your pins and boards. It’s a step you can’t afford to skip when building a business that is. Deleting stale pins and boards will keep your account from becoming dated, valueless.
There is nothing more irritating than showing up to an event that’s already passed, or a restaurant that’s closed, or worse yet… a ship that’s already sailed! Don’t ask me how I know the last one…
I’ll have to share that experience in one of my upcoming articles. It’s the exact same thing on Pinterest. Imagine your audience finding a great image on one of your boards, their interest is piqued, and they are TOTALLY intrigued by what’s on the other side of that button. Then it happens:
DEAD LINK!!!
Your pins and your boards are calling cards so deliver them well.
Hope you have enjoyed this article and on your way to maintain and curate great boards.
Here’s another article about Pinterest Board Covers.
Want to learn:
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Great info. I never thought about it from that point of view.
Thank you for sharing this information. I have a pinterest account but I actually just use it for my private fun hahah
Interesting points! I have been trying to learn more about using Pinterest more to promote my blog so this is very helpful! Thank you!
Thanks for the info. I really need to dig into Pinterest a bit more. BTW your imagery is fabulous.
I went through and cleaned up my pins and boards a few weeks. It’s easy to get carried away with the content on Pinterest and I’m much happier with it now. This info will be a big help to anyone wanting to clean up their account.
Its really important to go and clean up your boards and to be strategic about it. Your post is so well thought out and explained. Pinning, thank you for the information.
nice article i love to read that blog thanku very much looking for more on your blog 🙂
La meilleure chose est d’avoir une peau lisse.
“Wonderful work! This is the kind of information that are meant to be shared around the internet. Disgrace on Google for now not positioning this put up higher! Come on over and seek advice from my website . Thank you =)”
Hello! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot.
You almost certainly know your stuff.
Thanks for very informative posts on cascadeavenue.com.
Cheers
This is great information to keep my Pinterest growing.
Thank you
Spot on with this write-up, I actually suppose this website wants rather more consideration. I’ll most likely be once more to read much more, thanks for that info.
Hi. I’d like to thank you for this great resource.
This is a topic which is close to my heart… Cheers! Exactly where are your contact
details though?
Keep on writing, great job!
Wonderful information, thank you
I am learning a lot so far from your previous posts on how to handle my pinterest account.
Thank you